One Tribe Creative mktg tips from BALLE Conference

Posted by | March 09, 2010 | General | No Comments

I am in Denver, Colorado for the 7th Annual (yet my first) BALLE Conference. BALLE is the Business Alliance for Local Living Economies.  BALLE’s Mission is to build Local Living Economies in North America that foster vibrant communities, a healthy natural environment, and prosperity for all. This is done through:

Catalyzing, strengthening, and connecting networks of locally owned independent businesses

Providing education and community economic development tools; and

Developing and promoting public policies that enable Local Living Economies to thrive

Paul Jensen from One Tribe Creative of Ft. Collins, CO offered a breakout session full of helpful tips for marketing local (and other) socially and environmentally responsible organizations and businesses.  Of these, I found the following most helpful: (1) A brand really is others’ perception of your organization — it’s the relationship that your community has with you; and (2) branding is the way in which you tell your story, which you must do continually to thrive.

Paul used the Be Local Northern Colorado campaign that One Tribe worked on to demonstrate several ways in which an organization can brand themselves locally in order to showcase and increase the value they offer to their community.  Gailmarie Kimmel, the Co-E.D. of Be Local Northern CO also shared her experiences with the branding of her BALLE network.

What a refreshing way to conclude a great conference!

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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