2009 LOHAS Forum

Posted by | March 30, 2010 | General | No Comments

I am attending the amazing LOHAS Forum in Boulder, CO.  Ted Ning and his team blessed us with many engaging speakers.

Yesterday morning, I really enjoyed hearing Ray Anderson, who taught us how mimicking nature creates sustainable business.  Next was Rob Katz, CEO Vail Resorts (owner of Heavenly on the south shore of Tahoe, among many others) discussed several of the cost saving, environmentally beneficial programs that his company’s resorts implemented.  The morning ended with Spencer Sherman, CEO of Abacus Wealth Management.  Spencer ran us through one of Byron Katie’s exercises designed to help us overcome our main fears about our businesses or our financials lives.  Spencer believes that 2009 is the time of reinvigoration, which sounds exciting to me.

The afternoon session Leveraging the Power of Social Networks was overflowing!  The panel got us excited about the power of social media to quickly and effectively reach our target audience and motivate people to action.  McCarthur from Free Range Studios showed a YouTube teen rebuttal to her company’s well known Story of Stuff.  It was inspirational & astounding to see this public teen’s response.

Today has been spent in deep conversations with friends, after Hunter Lovins powerful presentation this morning.  I also got to see Hunter skiing on a Wii in the Vail Resorts exhibition room, which was something!  While she beat Ted Ning’s score, she’s apparently not the most adept Wii player in the LOHAS community!  Whomever beats Ted the worst wins free tickets to LOHAS next year.  Now I know to train for next year.

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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