Posted by | September 30, 2010 | General | 3 Comments


Listen up all you social entrepreneurs,
Out to save the world with your hearts so pure,
I’m an attorney who’s doing that too,
And I’m here to share my journey with you.

It all started in two thousand and five,
When a business book made my soul come alive.
Let My People Go Surfing
by Yvon Choiunard,
Convinced me that it wouldn’t be too hard,
To marry my passion for playing outdoors,
With doing good business and saving the world.

When opened my eyes, soon I did see,
A need for free legal services for the birds and the bees.
(through the non-profits working to save them,
and the rest of the natural environment).

While pro bono work was a really good start,
Still I know there was more in my heart;
I could model my practice after companies I admire,
Patagonia, Method, and Stonyfield Farm.

So I changed my ways and became more responsible;
Soon though I realized my profession seems hostile.
So many law with their “green practice groups,”
For a while I was excited; I thought we’d have a coup!

But then I realized it was a lot of B.S.,
Most law firms didn’t change their practices.

So I decided to write and speak publicly,
About issues of law firm sustainability.
Education long has been a passion of mine,
So sustainability education suited me just fine.

And then I thought, I can do even more!
Why, I can protect all those brands I so adore.
So many companies doing such good work;
Who better to protect them from some infringing jerk?
Why wouldn’t they want to work with one of their kind,
A trademark attorney who’s mission-aligned?

Now I stand here before you to share what I do,
In hopes that you’ll have me represent you.

I conduct trademark audits, to identify assets.
I search and clear new marks to protect my client’s asses.
I register marks to protect them nationwide,
And maintain those registrations for the trademark’s life.
I assist with transfers through licensing and assignments,
And in worst-case scenarios, I resolve disputes.
I negotiate, mediate, arbitrate and even sue,
If on behalf of my clients, it’s what I’m asked to do.

I’m not a typical attorney, no-siree!
Won’t you find out for yourself and hire me?

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.


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