A Plea to INTA

Posted by | January 10, 2011 | General | 2 Comments

INTA representatives told me today that Mr. Drewsen will decide whether to inform TM Topics users about the e-Trademarks list.  If you have an opinion on this subject, please contact Mr. Drewsen with it.

Dear Mr. Drewsen:

As President of INTA, I understand that the power to share information via INTA’s TM Topics listserv resides with you.  I also understand that INTA will be sending a farewell TM Topics post in days to come.  This serves as my public plea for how you use this opportunity.

While I look forward to learning more about My Powerful Network, I ask that you also please tell list members (many of which are non-INTA members) that there also is a non-INTA sponsored TM discussion forum: the E-Trademarks list.

I hope it is clear to INTA and others that E-Trademarks is not intended to “compete” with INTA.  The E-Trademarks list is intended to fill the gap left by moving TM Topics from a public to private network.  I learned today that TM Topics was “very little used” relative to the 5,700 INTA members.  What I hope INTA understands is that TM Topics was used avidly by most of us who were on it.

Not everyone who was on TM Topics reads The TTABlog(R) or Likelihood of Confusion(R) or Duets Blog, thus, there is no guarantee that those non-INTA list members who lurked on TM Topics will know where to go once they realize that TM Topics is gone.  All I am asking is that INTA please consider the non-members on the TM Topics list and share with them the option of using the e-Trademarks list.

Thank you for considering my request.


Lara Pearson

Chief Pontificator, Brand Geek

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.


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