Sorry, RTAA! You do recycle, thank you.

Posted by | May 17, 2011 | General | 3 Comments

I apologize to the Reno-Tahoe Airport Authority (RTAA).  I said it was senseless for the airport not to recycle, when in fact recycling bins are everywhere at the airport.  Todd Welty, Environmental Programs Manager for RTAA, informed me that of the 24 bins in the airport, 12 were placed in 2008 with additions in 2009 and 2010.  I must have seen them dozens of times, probably even used them, and just never noticed.  I really thought they still were absent (apparently like my mind, sometimes).  It’s pretty embarrassing, really.  Maybe even senseless.

According to Mr. Welty:

[framed_box]There are a total of 24 three-compartment type recycling collection stations throughout the airport terminal. In addition, 6-yard recycling containers are also placed at the airline gate areas specifically for airline use. Recycling is provided to all tenants at the airport, including the Transportation Security Administration (TSA).

On average, the airport collects more than 100 tons of recyclable from the airline and the public on an annual basis, including cardboard, paper, plastic bottles and cans. The airport also recycles used electronics, metal, wood and other types of construction materials. Additionally, in the past three years the airport has also recycled 100% of its demolished asphalt and concrete totaling over 150-thousand tons.[/framed_box]

Will Mr. Welty accept Oops?  Probably not.  Hopefully, humility and humor will win him over.

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.


  • Linda says:

    I live here too Dexter and I care as well, perhaps if you actually hugged a tree more often you would too! Keep up the good work Lara.

  • Dexter Morgan says:

    Who cares if they recycle? Mind your own business and go hug a tree.

    • Lara says:

      Thanks for taking the time to read and comment on my blog, Dexter. In answer to your question, obviously, I care if they recycle, as do many of our community members. Further, since I live here, it is my business how our region is portrayed to visitors. Apathy is a disease. Please don’t spread it.

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