My new favorite local brand – Techtastic

Posted by | October 19, 2011 | General | No Comments

TechTastic | Fantastic Technicians 

The Top 5 reasons why I love the TechTastic brand so much?

(1) Its sole meaning is a brand.

(2) It is alliterative.

(3)  It is inherently distinctive and can be protected right away without having to prove brand recognition.

(4)  Its Facebook page has only a single post from October 2010 and yet it somehow has 45 Followers — now that’s a strong brand.

(5)  Zion Fink and his team rock – they’re knowledgeable, responsive, always on time, super reasonably priced and they’re neat!

From Techtastic alone, did you figure out what they do?  Did their Fantastic Technicians tagline help?

Creating a distinctive mark may not seem like a priority during the brand creation process, but it should be.  What good is a brand if you can’t call it your own?  What’s the purpose of a brand other than to help your target audience connect with you instead of your competitors?

Please, share your thoughts.

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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