Domain Name Switch Costs More Than Banks Bargained For

Posted by | November 10, 2011 | Disputes, General | 2 Comments

Back when the internet was still the Wild West, prospectors raced to register domain names comprised of third parties’ brands for the purpose of selling the domain name registration to the brand owner at a premium.  Congress and ICANN acted to remedy this through the Anti-Cybersquatting Piracy Act (ACPA) and Uniform Domain Name Dispute Resolution Policy (UDRP) respectively.  Somehow, some people missed that legal development, including a Canadian fellow named Dorian Banks.

Switch Communications, LLC (“Switch“) operates a group of data centers under the SWITCH brand, as it has done since 2003.  In fact, 18 of its 40 LIVE US trademark records include the word SWITCH.  According to federal cybersquatting and trademark infringement Switch lawsuit filed yesterday in the US District Court for the District of Nevada alleging that:


Since Switch commenced operations in 2003, it has continuously used SWITCH and related marks in connection with advertising and promoting its services in the United States and around the world.  The SWITCH name is well-known and well-respected in the data center industry, and has been covered by CNN Money, Vegas, Inc. the Wall Street Journal, and CNBC, among other outlets.  Switch has spent millions of dollars to advertise and promote the SWITCH marks in print, broadcast media and on the internet through the Switch website, accessible throughout the United States and around the world at <>. . . In addition, Switch has made extensive use of the SWITCH marks on, among other things, the internet, direct mailings, and electronic communications.

Based on its federal trademark registrations and extensive use, Switch owns the exclusive right to use SWITCH in connection with telecommunication services, co-location services, and operating facilities for computers and telecommunication equipment of others.

The uniqueness of the SWITCH mark and the extensive advertising and promotion of Switch have resulted in the SWITCH name and mark being distinctive and famous for colocation facility services.


Now, if only someone could explain how such a popular technology company could end up with as its domain name.  It’s one thing to be asleep at the switch when selecting a mark for which appropriate domain names can be acquired, but then to publicize your mistake by including the term “nap” in your domain name?  That seems to take the principle of exposing one’s weaknesses just a little too far, don’t you think?

Apparently, Mr. Banks thought so, as he registered the domain name on October 15, 2011 before offering to sell it to Switch for $3,700 on October 31, 2011.  Maybe he got April Fools Day and Halloween mixed up?  Otherwise, it’s hard to understand how Banks failed to foresee being sued for cybersquatting, trademark infringement, unfair competition, deceptive trade practices (under Nevada law) and intentional interference with prospective economic advantage.  Being in the technology field he really should have seen this coming.

Under the ACPA, trademark owners have a claim for cybersquatting against anyone who:


. . . with a bad faith intent to profit from the goodwill of another’s trademark, registers, traffics in, or uses a domain name that is identical to, or confusingly similar to a distinctive mark, or dilutive of a famous mark, without regard to the goods or services of the parties.

When determining bad faith a court may consider:

  1. the registrant’s trademark or other intellectual property rights in the domain name;
  2. whether the domain name contains the registrant’s legal or common name;
  3. the registrant’s prior use of the domain name in connection with the bona fide offering of goods or services;
  4. the registrant’s bona fide noncommercial or fair use of the mark in a site accessible by the domain name;
  5. the registrant’s intent to divert customers from the mark owner’s online location that could harm the goodwill represented by the mark, for commercial gain or with the intent to tarnish or disparage the mark;
  6. the registrant’s offer to transfer, sell, or otherwise assign the domain name to the mark owner or a third party for financial gain, without having used the mark in a legitimate site;
  7. the registrant’s providing misleading false contact information when applying for registration of the domain name;
  8. the registrant’s registration or acquisition of multiple domain names that are identical or confusingly similar to marks of others; and
  9. the extent to which the mark in the domain is distinctive or famous

(emphasis added).


According to an article on Vegas, Inc. by the legendary legal reporter, Steve Green, Banks wrote to Switch and offered to sell the domain name before threatening to sell  it to someone else if Switch did not make haste in its decision.  Switch made haste alright.  Not only did it promptly sue Banks, it also filed an Application for Temporary Restraining Order and Motion for Preliminary Injunction yesterday, which the court granted today, ordering defendant Banks to immediately cease and desist all use of the <> domain name and trademarks and requiring the domain name registrar to lock the domain name and transfer it to Switch.  I bet Banks didn’t bank on that when he tried to force Switch to purchase the domain name from him.

The irony is that Switch likely paid its attorneys far in excess of the $3,700 allegedly sought by Banks for the domain name.  Now, Banks not only must transfer the domain to Switch “for free,” he also may find himself on the hook for Switch’s attorneys’ fees and other damages.

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.


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