Hooray, Hooray it’s Brand Geek’s birthday

Posted by | November 16, 2011 | General | 2 Comments

One year ago today, Brand Geek launched.  Happy Birthday Brand Geek!!

A lot has happened in a year:

I was mentioned in the Wall Street Journal.

I was mentioned on Social Venture Network’s website.

I was mentioned in World Trademark Review’s blog.

I launched the Brand Bully Basement, around which an Advisory Board formed.  Our first monthly call is tomorrow!

And there is lots more is planned for the upcoming year:

My first YouTube video will be released by the end of the year, followed by monthly video releases (think: Brand Geek meets The Daily Show).

The Brand Geek interview series will launch in early 2012.

The Brand Bully Basement Advisory Board will define trademark bullying, create and publish criteria for stories to be published in the Basement, and explore ways to reduce instances of bullying through education and possibly other means.

Hopefully, you will continue reading and sharing Brand Geek and I will continue educating, entertaining and inspiring you. So, thank you, thank you, thank you, wonderful (and smart!) people for making time for a little Brand Geek in your day.  I appreciate you and look forward to what the next year will bring.






About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.


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