Moving on to New Beginnings: A Trademark Attorney’s Journey to Find Solace at the PTO

Posted by | July 15, 2012 | General | 2 Comments

My life has been quite a whirlwind since my last post. On June 18, 2012, I posted my initial audition for the fine folks at The Daily Show and on June 20, 201, I demonstrated my means of delivery. I then briefly disappeared from the blogosphere, as this past Friday was my last day as a trademark attorney and Chief Sustainability Officer with Rimon. Moving on always takes effort. Sometimes it feels scary and lonely no matter how many wonderful mentors and advisors — like Elsie Maio, Ajax Greene, Mac McCabe, Bill Roth, and Jen Greer — surround you and offer sage wisdom and support.

Naturally, I could find solace only at the USPTO.

Astoundingly though, there are only 9 LIVE MOVING ON PTO records (marks comprised in whole or part of the words MOVING ON). This includes 4 pending applications and 5 registered marks, of which only 1 is for MOVIN’ ON UP  for “on-line journals, namely blogs featuring articles, trends, advice and commentary in the employment field,” so we all can feel just like the Jefferson’s:

Were I not quite ready to move on, I would take comfort in the fact that the fine folks at Success is the Best Revenge, Inc. (which has 5 pending applications but no website) are working hard to bring me a social network called VENT. MOVE ON. MOVE UP. I am not sure how much publicly venting ever helped anyone move up anywhere. But then again, I haven’t tried it.

I have been fortunate to start over a few times in this lifetime, so I guess you could say this is just another new beginning. Unless you are concerned about being redundant; in which case you wouldn’t want to say that. In fact, I am not sure why anyone says that — much less uses it as a brand — since the beginning is at the point at which something starts, which is new by definition. I don’t think you can have an old beginning; can you? I really don’t think you can. But then again, I haven’t tried it. I’m just not sure where I’d begin . . .

There are 57 LIVE PTO records for NEW BEGINNINGS including 12 pending applications and 45 registered marks. Hands down, one of the most frightening marks I’ve ever seen is EVERY END IS A NEW BEGINNING for “medical services.” Is trademark owner Ms. Lynn Pierri Jack Kevorkian incarnate?

While my last gig ultimately wasn’t the right one for me, I have no regrets. If I did, I think I would alleviate them by cashing in my NO REGRETS CD to pay for a NO REGRETS workshop while wearing NO REGRETS clothing and snacking on NO REGRETS energy bars before dining on NO REGRETS pork and enjoying NO REGRETS wine, but only after washing my hands with NO REGRETS hand soaps, the only soap that can wash regrets away!

When you do what you love, then work feels like fun. Trademarks are fun! I love what I do — puzzle solving! Stay tuned for what my friend Nancy Dwyer Chapman calls the Big Reveal . . .



About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.


  • Elsie Maio says:

    Dear Lara, it is a pleasure to support you. You are living your vision with passion and commitment. Delivering practical value in the process, and filling the humor void in our branding-obsessed culture. Long live The Brand Geek! And best wishes in your renewed venture. With love and admiration, Elsie

    • Lara says:

      Thank you, Elsie. It’s way more fun to be part of a team and I am lucky and grateful to have you as such an integral part of mine! With love & hugs & gratitude for all that you are.

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