Brandvangelism: SF MusicTech Where Music Culture and Commerce Converge

Posted by | October 17, 2012 | Brands I Love | No Comments

Some brands make it easy to love them. Think: Patagonia, Subaru, Techtastic and SF MusicTech Summit (SFMT). Yup, that’s right. SFMT is one of my favorite conferences although I am neither a musician nor a technologist (to the contrary, I often refer to myself as a technofuck, but let’s not go there.) I  first attended SFMT in 2008 and was hooked straight away. SFMT brings together music lovers of all types — artists, managers, inventors, investors and more — to share and learn about the current state of the music business and to do business with one another. And as all business people should know, few things are better than doing business with people who share your passion. So, Kudos! to Brian Zisk for putting together another kick-ass conference!

Not only do I learn something each time I attend SFMT, but I also always manage to make great new friends, including Danny Kirshner of (who couldn’t use one now & again?), Rob Kaye of MusicBrainz (if you got ’em, flaunt ’em), Kyla Fairchild of No Depression (Amen!), Greg Lucas of CreativeAllies (Hallelujah!) and the Magnificent Ohm brothers  — Brian & Dylan — of Covalent Records and dozens of other cool projects. This fall SFMT overflowed into a full MusicTech Week, which included SFMT HackDay (summarized here), the bi-annual Summit and more live music than anyone could possibly see. What’s not to love?!?

Here’s just a smattering of the things I learned at SF MusicTech:


The best time to post to Facebook is 3pm on Wednesday, followed by 1-3 on Wednesdays, followed by 1-3 Thursday and Friday. Posts made between 8pm-8am are least shared.

Facebook posts have a shelf-life of 3 hours. Post more often than that and you risk diluting your engagement.

Facebook broke the 1 billion monthly active user mark in September, 2012.

100mm digital albums were sold during 2011 and that record is set to be broken this year, according to Nielsen.

For the most part, radio spins YouTube plays and Spotify plays lead to high numbers of iTunes sales.

Radio play no longer drives album sales.

User-generated content (UGC) isn’t yet measured because it is harder to measure and less reliable than band activity and content on official websites / pages / feeds, etc.

Future music industry R&D includes forecasting for album sales, concert tickets sales and merch sales, as well as benchmarking compared to similar artists.

Next Big Sound is a music analytics company whose passion is data porn.

Jeff Price is a funny guy with very few boundaries, save that nasty NDA.

Colin Brumelle is a data geek, I mean, software engineer at Twitter — where they apparently let the smart people play with data at night.

Twitter is all about music: 30 of top 50 & 7 of top 10 Twitter personalities are musicians!

Barack Obama, Kim Kardashian & YouTube are the 3 members in the Twitter top 10 who are not musicians.

You can measure how well you are connecting with your audience on Twitter: first, measure engagement — the sum of all interaction with your Tweets (replies, retweets, favorites, follows & clicks) then to get your engagement rate, divide the sum of all engagements by the total number of impressions for the same Tweets.

Tweets with the highest engagement rates include: photos; intrigue/innuendo; authentic voice.

Most folks Tweet 4 times a day.

Tweets have a shelf life of 9.9 minutes, so it’s key to know when your target audience is likely to be on Twitter & Tweet only then.

Twitter has a quick guide for musicians & artists:


When smart and interesting people with shared passions converge, good things happen. Useful information and awesome connections abound at SFMT. Won’t you join me at their next Summit?

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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