A Trademark Attorney’s Mission to Feed The Daily Show

Posted by | October 22, 2012 | General | No Comments


I really want to work for The Daily Show. On June 20, 2012, I sent Jon Stewart to space attached to my business card, a video of which I sent to him on a flash drive wrapped in a joint traveling by spaceship. Then, on July 30, 2012, I sent The Daily Show team a framed Holstee Manifesto, with a Brand Geek Manifesto on the back. Today Brand Geek delivered 6 organic pizzas to my soon-to-be-future-co-workers and employers at The Daily Show with some help from the good people at NYC’s finest organic pizzaria, L’asso (thank you Greg Barris).

Feeding The Daily Show from Brand Geek on Vimeo.

Each pie was delivered with a laminated poem on top, and the poems as a whole tell the story of why I will make a fabulous addition to The Daily Show team:

Now my calling campaign begins! Wish me luck (and if you know anyone who works at The Daily Show, please be sure to tell them how awesome I am!).

About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program. Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers. We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers. The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

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