Shell. Clean Energy Corp

Apple Store Imitators in for an A$$ Kicking

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What’s this? It’s a brand. How do you know? Because the USPTO says so.  And, because every Apple store (of which there are 395 worldwide) looks essentially just like this. This overall “look and feel” is Apple’s intangible intellectual property — its trade dress. And, not just because Apple says so, but because Apple’s attorneys convinced the USPTO that it is…

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