Mayo? Or Mayo NOT?

Posted by | Disputes, General | One Comment

  Hellmann’s “A Brand With Eggs For Brains” Hellmann’s filed a lawsuit against Just Mayo on Halloween, claiming that Just Mayo’s egg laden label is a poor costume for a product that (proudly) bears no eggs: Legally speaking Hellmann’s may come out of this sunny side up, given that both the dictionary and — more importantly — US federal law state that mayonnaise contains eggs….

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Sustainable Brands 2012 Day 2

Posted by | General | One Comment

The morning plenary sessions at day 2 of Sustainable Brands ’12 began with what self-described chief insurgent Hunter Lovins affectionately referred to as her “show.”  As usual, Hunter’s show was in-your-face and hysterically funny.  In fact, I laughed so hard several minutes passed before realizing that I hadn’t taken a single note!  Perhaps it’s best that way.  Hunter’s “show” is…

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