false advertising

Mayo? Or Mayo NOT?

Posted by | Disputes, General | No Comments

  Hellmann’s “A Brand With Eggs For Brains” Hellmann’s filed a lawsuit against Just Mayo on Halloween, claiming that Just Mayo’s egg laden label is a poor costume for a product that (proudly) bears no eggs: Legally speaking Hellmann’s may come out of this sunny side up, given that both the dictionary and — more importantly — US federal law state that mayonnaise contains eggs….

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Geekview: Cheeky Coverage of Recent Intellectual Property News

Posted by | Geekview IP recap | No Comments

Tanning causes cancer . . . and court cases. Gym, Tanning, Laundry or Sweat, Cancer, Soap (still with Exclusive DVD!)? While we have Jersey Shore to thank for confirming the lack of any correlation between skill and fame, they nailed guido marketing and cornered the college market. At the same time, they’re hammering nails into the coffins of millions of viewers by…

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Sweet & Nasty: False Advertising Suit over HFCS Grows Increasingly Sour

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In April, 2011 the Western Sugar Cooperative and 2 sugar producer/refiner/distributors filed suit against The Corn Refiners Association, Archer-Daniels-Midland and several other corn refiners for false advertising based on the defendants’ attempt to “re-brand” high fructose corn syrup (HFCS) as “corn sugar” (current lawsuit docket here). On May 30, 2012 the US Food & Drug Administration (FDA) ruled that the…

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Geekview: Cheeky Coverage of Recent(ish) Intellectual Property News

Posted by | Geekview IP recap | No Comments

Google can juggle. The more powerful you are, the more you’re gonna get toyed with. That’s true for people and companies. Big companies like Google spend an awful lot of time in court rooms juggling dozens of court cases at a time, many involving intellectual property. Though it may seem counter-intuitive (or maybe just plain foolish), big companies get sued….

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Sugar v Corn Syrup: Bitter False Advertising Battle Plays Out in the Press

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There’s nothing sweet about false advertising litigation.  Unless of course, you are on the winning legal team, in which case victory is not only sweet but also very, very, very lucrative.  Just ask Mark Lanier, who recently was named “2012 Top Class Action Attorney” by U.S. News and World Report, and also serves as counsel to the Sugar Association. Sugar…

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Geekview IP Weeks(ish) in Review: Cheeky Coverage of Recent IP News

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Zynga out to topple Pyramidville. Zyngaville rules the world!  Of gaming.  Or so claims Zynga, clearly believing it to be true.  Game maker Kobojo however, calls bullsh*t.  I wrote about Zynga’s -VILLE trademark registration applications (found here and here) when Zynga swooped in to stop Night Owl from using Dungeonville in November, 2011, causing Night Owl to sue Zynga for…

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Geekview IP Weeks(ish) in Review: Cheeky Coverage of Recent IP News

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Guy Hobbs sues Elton John for stealing his girl! Australian songwriter Guy Hobbs hauled British balladeer Sir Elton John into court for stealing Natasha away from him.  It’s one thing to steal someone’s girl.  Stealing someone’s song about a girl?  That’s just mean.  According to the lawsuit filed by Hobbs against Sir Elton, Elton is guilty of copyright infringement on Hobbs’…

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Geekview IP Weeks(ish) in Review

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One Direction going down.  Only, which one? One Direction is headed on a collision course with One Direction.  The chaps on the left are from the UK and the dudes on the right are from California.  They’re in separate bands, both named One Direction.  And that is a big No-No under U.S. Trademark law.  According to the lawsuit the Californians…

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