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Brand Bully BasementSM
Trademark bullying happens when a trademark owner over-reaches in the exercise of its trademark rights. Usually, though not always, this involves a big company threatening unwarranted costly legal action against a smaller company in order to make the smaller company change its trademark. Trademark trolls — entities that fraudulently obtain trademark rights for the sole purpose of enforcing them — engage in a similar bullying behavior, though most trolls are individuals or small companies.
The Brand Geek(R) team hopes to make the Brand Bully BasementSM a clearinghouse for cases of trademark bullying. We hope to draw increased attention to the issue by facilitating dialogue about it. The more attention these cases get, the less frequent they will become. Or at least that’s our hope.
Think you’ve been bullied? Submit your story by commenting at the bottom of this page where it says “Leave a Reply!”
Please include links to any relevant documents (correspondence, pleadings, etc) since we are unable to upload documents at this time (Chilling Effects maintains a clearinghouse of C&D letters to which you may upload documents here or you can upload and store documents for free on Dropbox.com or similar sites).