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BrandGeek: Protecting the Businesses that are Changing the World®

Hello Kitty has an organic green thumb

Hello Organic Kitty.

via Hello Kitty Go Green

via Hello Kitty Go Green

Hello Kitty has been around pretty much my whole life. In fact, the iconic cuddly cartoon (don’t dare call her a CAT!) turned 40 years old this past summer, an occasion celebrated with Hello Kitty Con, the “first ever official Hello Kitty Convention in the world!” according to Sanrio, Hello Kitty’s parent company.

Although her parents are Japanese, the HELLO KITTY trademark first was protected in the United States through federal trademark registration back in 1982 for a slew of goods including: cosmetics, scissors & chopsticks; school supplies; coin purses & totes; cups, handkerchiefs and napkins. Now she’s protected by 9 other U.S. federal trademark registrations for:

a Huge Variety (18 Classes!) of goods

Everything you’d want at a girl’s slumber party

Mineral waters

Soft drinks

Wine

Video games

Kids’ vehicles and vehicle accessories

A strange assortment of goods

Electronics & electronics accessories

In addition to everything under the sun for which the HELLO KITTY brand already is protected, it appears she’s also got cafes and food trucks up her (very short) sleeves. Who knows, maybe we’ll even see Hello Kitty jets flying over these great United States e, as they do in Europe and Asia.

I’ve seen HELLO KITTY for 40 years and despite all these years on the planet together and never did I notice that Hello Kitty has no mouth (scroll up). According to an Time interview with longstanding Hello Kitty designer Yuko Yamaguchi:

It’s so that people who look at her can project their own feelings onto her face, because she has an expressionless face. Kitty looks happy when people are happy. She looks sad when they are sad. For this psychological reason, we thought she shouldn’t be tied to any emotion – and that’s why she doesn’t have a mouth.

Am I the only one who finds it funny (and awesome still) that a character, whose friends and family all have no mouths with no mouth opened a 50,000 square foot organic farm in Hong Kong. Did she open an IV cafe next door so she and her friends & family can ingest all those yummy veggies? Probably not. The Cafe has only one (Four Star) review so far on YELP!, but I am sure more will be coming, especially after the recent (and not so rcent) press from Follow Kitty, The Daily MealModern Farmer, Tree Hugger, GristFast Company & Inquisitr. Hopefully Hello Kitty will help increase not just visibility, but demand for organics both in Hong Kong and around the world.

 

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